Privacy Policy

Introduction and overview

We have written this data protection declaration (version 08.04.2022) in order to explain to you in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the person responsible - and that of processors commissioned by us (e.g. providers) - process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.


In short: We inform you comprehensively about data that we process about you.


Privacy statements usually sound very technical and use legal jargon. This data protection declaration, on the other hand, is intended to describe the most important things as simply and transparently as possible. As far as transparency is conducive, technical terms are explained in a reader-friendly way , links to further information and graphics are providedput to use. We are thus informing you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible if you make the most concise, unclear and legal-technical statements possible, as they are often standard on the Internet when it comes to data protection. I hope that you find the following explanations interesting and informative and that you may find some information that you did not already know. If you still have questions, we would like to ask you to contact the responsible person named below or in the imprint, to follow the links provided and to look at further information on third-party websites. Our contact details can of course also be found in the imprint.


Scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (processors) process. By personal data we mean information within the meaning of Art. 4 No. 1 GDPR such as a person's name, e-mail address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:


all online presences (websites, online shops) that we operate Social media appearances and email communication mobile apps for smartphones and other devices In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner in the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.


legal bases

In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.

As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course read this EU General Data Protection Regulation online on EUR-Lex, the gateway to the EU -Legal, see https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679 .


We only process your data if at least one of the following conditions applies:


Consent (Article 6 Paragraph 1 lit. a GDPR): 


You have given us your consent to process data for a specific purpose. An example would be storing the data you entered on a contact form.


Contract (Article 6 Paragraph 1 lit. b GDPR): 


In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a sales contract with you, we need personal information in advance.


Legal obligation (Article 6 paragraph 1 lit. c GDPR): 

If we are subject to a legal obligation, we process your data. For example, we are required by law to keep invoices for accounting purposes. These usually contain personal data.


Legitimate interests (Article 6 Paragraph 1 lit. f GDPR): 

In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to be able to operate our website securely and economically. This processing is therefore a legitimate interest. Other conditions such as the perception of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not usually apply to us. If such a legal basis should be relevant, it will be shown in the appropriate place.


In addition to the EU regulation, national laws also apply:

Germany , the Federal Data Protection Act , BDSG for short, applies . If other regional or national laws apply, we will inform you about them in the following sections.


Storage duration

The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.


If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and provided there is no obligation to store it.


We will inform you below about the specific duration of the respective data processing, provided that we have further information on this.


Rights under the General Data Protection Regulation

According to Article 13 GDPR, you have the following rights to ensure that data is processed fairly and transparently:


According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If this is the case, you have the right to receive a copy of the data and to be informed of the following information:

for what purpose we carry out the processing;

the categories, i.e. the types of data that are processed;

who receives this data and if the data is transferred to third countries, how security can be guaranteed;

how long the data is stored;

the existence of the right to rectification, erasure or restriction of processing and the right to object to processing; 

that you can complain to a supervisory authority (links to these authorities can be found below);

the origin of the data if we did not collect it from you;

whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile for you.

According to Article 16 GDPR, you have the right to have the data corrected, which means that we have to correct data if you find any errors.

According to Article 17 GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you can request the erasure of your data.

According to Article 18 GDPR, you have the right to restrict processing, which means that we may only store the data but not use it any further.

According to Article 19 GDPR, you have the right to data portability, which means that we can provide you with your data in a common format upon request.

According to Article 21 GDPR, you have a right of objection, which, after enforcement, will result in a change in processing.

If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.

If data is used to operate direct advertising, you can object to this type of data processing at any time. We may no longer use your data for direct marketing after this.

If data is used to operate profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling after this.

According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).


In short: you have rights - do not hesitate to contact the responsible person listed at Imprint Page!


If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. This is the data protection authority for Austria, whose website can be found at https://www.dsb.gv.at/ . In Germany there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) . The following local data protection authority is responsible for our company:


Web Hosting Introduction

Web hosting summary

Affected: Website visitors

Purpose: professional hosting of the website and security of operation

Processed data: IP address, time of website visit, browser used and other data. More details can be found below or from the web hosting provider used.

Duration of storage: depends on the respective provider, but usually 2 weeks

Legal basis: Art. 6 Para. 1 lit.f GDPR (legitimate interests)


What is web hosting?

When you visit websites today, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all web pages on a domain, ie everything from the start page (home page) to the very last sub-page (like this one). By domain we mean, for example, example.de or example.com.


When you want to view a website on a screen, you use a program called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.


This web browser needs to connect to another computer where the website's code is stored: the web server. The operation of a web server is a complicated and time-consuming task, which is why this is usually taken on by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data.


Personal data may be processed when the browser on your computer (desktop, laptop, smartphone) connects and during data transfer to and from the web server. On the one hand, your computer stores data, on the other hand, the web server also has to store data for a period of time in order to ensure proper operation.


Why do we process personal data?

The purposes of data processing are:

Professional website hosting and operation security

to maintain operational and IT security

Anonymous evaluation of access behavior to improve our offer and, if necessary, for criminal prosecution or the pursuit of claims

Which data are processed?

Even while you are visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as


the complete internet address (URL) of the accessed website

Browser and browser version (e.g. Chrome 87)

the operating system used (e.g. Windows 10)

the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichkommen.html/ )

the hostname and IP address of the device being accessed from (e.g. COMPUTERNAME and 190.21.43.121)

Date and Time

in files, the so-called web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities in the event of illegal behavior.


In short: your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!


legal basis

The lawfulness of the processing of personal data in the context of web hosting results from Article 6 Paragraph 1 lit. f GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary to make the company safe and user-friendly on the Internet present and to be able to pursue attacks and claims from this if necessary.


There is usually a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.


Web Analytics Introduction

Web Analytics Privacy Policy Summary

Affected: Website visitors

Purpose: Evaluation of visitor information to optimize the website.

Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found in the web analytics tool used in each case.

Duration of storage: depends on the web analytics tool

used ⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, referred to as web analytics or web analysis. In doing so, data is collected, which the respective analytical tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyzes of user behavior on our website are made and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or content are best received by our visitors. For this we show you two different offers for a limited period of time. After the test (so-called A/B test) we know which product or content our website visitors find more interesting. For such test procedures,


Why do we run web analytics?

With our website we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, on the one hand we want to offer the best and most interesting offer and on the other hand we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes in the best possible way.


Which data are processed?

Which data is stored exactly depends of course on the analysis tools used. As a rule, however, what is stored is, for example, what content you view on our website, which buttons or links you click, when you call up a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use Visit the website or what computer system you are using. If you agree that location data may also be collected, these can also be processed by the web analysis tool provider.


Your IP address will also be saved. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored in pseudonymised form (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or e-mail address is stored. All of this data, if collected, is stored pseudonymised. This way you cannot be identified as a person.


The following example schematically shows how Google Analytics works as an example for client-based web tracking with Java Script code.


Schematic data flow in Google Analytics


How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years.


Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.


Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.


legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Article 6 Paragraph 1 lit.


In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of web analytics, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Article 6 (1) (f) GDPR (legitimate interests) . However, we only use the tools if you have given your consent.


As web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.


Information on special web analytics tools, if available, can be found in the following sections.


Google Analytics Privacy Policy

Affected: Website visitors

Purpose: Evaluation of visitor information to optimize the website.

Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below in this data protection declaration.

Duration of storage: depends on the properties used

Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)


What is Google Analytics?

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.


Google Analytics is a tracking tool used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.


Google processes the data and we receive reports on your user behavior. These reports may include the following:


Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.

Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.

Acquisition Reports: Acquisition reports provide us with helpful information on how to attract more people to our service.

Behavior Reports: Here we learn how you interact with our website. We can understand which path you take on our site and which links you click on.

Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports enable us to learn more about how our marketing measures are resonating with you. This is how we want to increase our conversion rate.

Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.


Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.


The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who care.


What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.


In order to be able to analyze our website with Google Analytics, a property ID must be included in the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is the default. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.


Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are any type of action you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator authorize this. Exceptions may arise if required by law.


The following cookies are used by Google Analytics:


Name: _ga

Value: 2.1326744211.152311994364-5 Purpose

: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.

Expiry date: after 2 years


Name: _gid

Value: 2.1687193234.152311994364-1 Purpose

: The cookie is also used to distinguish between website visitors. Expiry

date: after 24 hours


Name: _gat_gtag_UA_

Value: 1 Purpose

: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ .

Expiry date: after 1 minute


Name: AMP_TOKEN

Value: No information Purpose

: The cookie has a token that can be used to retrieve a user ID from the AMP Client ID service. Other possible values ​​indicate an opt-out, a request, or an error.

Expiry date: after 30 seconds to a year


Name: __utma

Value: 1564498958.1564498958.1564498958.1 Purpose

: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.

Expiry date: after 2 years


Name: __utmt

Value: 1 Purpose

: Like _gat_gtag_UA_, the cookie is used to throttle the request rate.

Expiry date: after 10 minutes


Name: __utmb

Value: 3.10.1564498958 Purpose

: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.

Expiry date: after 30 minutes


Name: __utmc

Value: 167421564 Purpose

: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.

Expiry date: After closing the browser


Name: __utmz

Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/ Purpose

: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came from on our website. That could have been another page or an advertisement.

Expiry date: after 6 months


Name: __utmv

Value: not specified Purpose

: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.

Expiry date: after 2 years


Note: This list cannot claim to be complete, since Google is constantly changing the choice of its cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:


Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.


Session duration: Google defines the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.


Bounce rate: A bounce is when you only view one page on our website and then leave our website again.


Account creation : If you create an account or place an order on our website, Google Analytics collects this data.


IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.


Location: The country and your approximate location can be determined via the IP address. This process is also referred to as IP location determination.


Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.


Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.


Other data are contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.


How long and where is the data stored?

Google has distributed their servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de


Your data is distributed across different physical media. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.


The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is fixed at 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.


With Universal Analytics properties, Google Analytics has a standardized retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. 


We have five options available for this:

Deletion after 14 months

Deletion after 26 months

Deletion after 38 months

Deletion after 50 months

No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period of time chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period.


When the specified period has expired, the data will be deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.


How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on from https://tools.google.com/dlpage/gaoptout?hl=de . Please note that this add-on only disables data collection by Google Analytics.


If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the instructions for the most popular browsers under the “Cookies” section.


legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Article 6 Paragraph 1 lit.


In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Analytics, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Article 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Analytics if you have given your consent.


Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Analytics, can be found at https://business.safety.google/adsprocessorterms/ .


We hope we were able to give you an understanding of the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/ 6004245?hl=de .


Order processing contract (AVV) Google Analytics

We have concluded an order processing contract (AVV) with Google in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can read about exactly what an AVV is and, above all, what must be contained in an AVV in our general section "Order Processing Agreement (AVV)".


This contract is required by law because Google processes personal data on our behalf. This clarifies that Google may only process data that you receive from us according to our instructions and must comply with the GDPR. The link to the order processing contract (AVV) can be found at https://business.safety.google/adsprocessorterms .


Google Analytics reports on demographics and interests

We have activated the functions for advertising reports in Google Analytics. The Demographics and Interests reports include information about age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual persons. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .


You can end the use of the activities and information from your Google account under “Advertising settings” at https://adssettings.google.com/authenticated by checking the box.


Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This function was developed by Google so that this website can comply with applicable data protection regulations and recommendations from local data protection authorities if they prohibit the storage of the full IP address. The IP is anonymized or masked as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.


You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de .


Google Optimize Privacy Policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.


Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Optimize, can be found at https://business.safety.google/adsprocessorterms/ .


You can find out more about the data processed by using Google Optimize in the privacy policy at https://policies.google.com/privacy?hl=en-US .


Email Marketing Introduction

Affected: Newsletter subscribers

Purpose: Direct advertising by e-mail, notification of systemically relevant events

Processed data: Data entered during registration, but at least the e-mail address. You can find more details on this with the email marketing tool used in each case.

Storage period: Duration of the subscription

Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)


What is email marketing?

In order to always keep you up to date, we also use the possibility of e-mail marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. Email marketing is a subset of online marketing. This involves sending news or general information about a company, product or service by email to a specific group of people who are interested in it.


If you want to take part in our e-mail marketing (usually via newsletter), you usually just have to register with your e-mail address. To do this, fill out an online form and send it off. However, it can also happen that we ask you for your title and your name so that we can also write to you personally.


Basically, registering for newsletters works with the help of the so-called “double opt-in procedure”. After you have registered for our newsletter on our website, you will receive an e-mail confirming your subscription to the newsletter. This ensures that you own the e-mail address and that no one has signed up with someone else's e-mail address. We or a notification tool used by us logs every single registration. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of registration confirmation and your IP address are saved. In addition, it is also logged if you make changes to your stored data.


Why do we use email marketing?

Of course, we want to stay in touch with you and always present you with the most important news about our company. Among other things, we use e-mail marketing – often just referred to as “newsletter” – as an essential part of our online marketing. If you consent to this or it is permitted by law, we will send you newsletters, system emails or other notifications by email. When we use the term "newsletter" in the following text, we mean mainly e-mails that are sent regularly. Of course we don't want to bother you in any way with our newsletter. That's why we always try to offer only relevant and interesting content. For example, you can find out more about our company, our services or products. As we continue to improve our offerings, you will always find out via our newsletter when there is news or when we are currently offering special, lucrative promotions. If we commission a service provider who offers a professional sending tool for our email marketing, we do this in order to be able to offer you fast and secure newsletters. The purpose of our e-mail marketing is basically to inform you about new offers and also to get closer to our business goals.


Which data are processed?

If you become a subscriber to our newsletter through our website, you confirm membership in an email list by email. In addition to your IP address and e-mail address, your title, your name, your address and your telephone number can also be saved. However, only if you agree to this data storage. The data marked as such are necessary so that you can participate in the service offered. Providing this information is voluntary, but not providing it will result in you not being able to use the service. In addition, information about your device or your preferred content can be stored on our website. For more information about how we store data when you visit a website, see the Automatic Data Storage section. We record your declaration of consent,


Duration of data processing

If you remove your e-mail address from our e-mail/newsletter distribution list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at the time. We may only process this data if we have to defend ourselves against any claims.


However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you object to the consent permanently, we reserve the right to save your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course keep your e-mail address.


Right to object

You have the option to cancel your subscription to the newsletter at any time. All you have to do is revoke your consent to registering for the newsletter. This normally only takes a few seconds or one or two clicks. Most of the time you will find a link at the end of each email to unsubscribe from the newsletter. If you really cannot find the link in the newsletter, please contact us by email and we will immediately cancel your newsletter subscription.


legal basis

Our newsletter is sent on the basis of your consent (Article 6 (1) (a) GDPR). This means that we may only send you a newsletter if you have previously actively registered for it. If necessary, we can also send you advertising messages on the basis of § 7 Para. 3 UWG, provided that you have become our customer and have not objected to the use of your e-mail address for direct advertising.


Information on special e-mail marketing services and how they process personal data can be found - if available - in the following sections.


GetResponse Privacy Policy

We use GetResponse on our website, a service for our email marketing and marketing automation. The service provider is the Polish company GetResponse Sp. z oo, Arkonska 6/A3, 80-387 Gdansk, Poland. You can find out more about the data processed by using GetResponse in the privacy policy at https://www.getresponse.com/de/legal/datenschutz .


Push Messages Introduction

Affected: Push message subscribers

Purpose: Notification of systemically relevant and interesting events

Processed data: Data entered during registration, mostly including location data. More details can be found in the respective push message tool used.

Duration of storage: Data is usually stored for as long as is necessary to provide the services.

Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. b GDPR (contract)


What are push notifications?

We also use so-called push notification services on our website, with which we can always keep our users up to date. This means that if you have agreed to the use of such push messages, we can use a software tool to send you short news. Push messages are a form of text messages that appear directly on your smartphone or other devices such as tablets or PCs if you have signed up for them. You will also receive these messages if you are not on our website or are not actively using our offer. Data about your location and usage behavior can also be collected and stored.


Why do we use push notifications?

On the one hand, we use push notifications in order to be able to fully provide our services that we have contractually agreed with you. On the other hand, the messages also serve our online marketing. With the help of these messages we can bring you closer to our service or our products. Especially when there is news in our company, we can inform you about it immediately. We want to get to know the preferences and habits of all our users as well as possible in order to continuously improve our offer.


Which data are processed?

In order to be able to receive push messages, you must also confirm that you wish to receive these messages. The data collected during the consent process is also stored, managed and processed. This is necessary so that it can be proven and recognized that a user has consented to receiving the push messages. For this purpose, a so-called device token or push token is stored in your browser. Usually, the data of your location or the location of the device you are using is also stored.


So that we always send interesting and important push messages, the handling of the messages is also statistically evaluated. For example, we can see if and when you open the message. With the help of this knowledge, we can adapt our communication strategy to your wishes and interests. Although this stored data can be assigned to you, we do not want to check you as an individual. Rather, we are interested in the data collected from all our users so that we can make optimizations. You can find out exactly what data is stored in the data protection declarations of the respective service providers.


Duration of data processing

How long the data is processed and stored depends primarily on the tool we use. Below you can find out more about the data processing of the individual tools. The data protection declarations of the providers usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but they can also be stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about data storage.


legal basis

It may also be that the push notifications are necessary so that certain obligations in a contract can be fulfilled. For example, so that we can communicate technical or organizational news to you. In that case, the legal basis is Art. 6 (1) (b) GDPR.


If this is not the case, the push messages will only be sent based on your consent. In particular, our push messages can have advertising content. The push messages can also be sent depending on your location, which your end device displays. The analytical evaluations mentioned above are also based on your consent to receive such messages. In this respect, the legal basis is Article 6 (1) (a) GDPR. Of course, you can revoke your consent at any time in the settings or change various settings.


Signalize Privacy Policy

We use Signalize, a multi-channel push messaging service, for our website. The service provider is the German company etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany. You can find out more about the data processed by using Signalize in the privacy policy at https://signalize.com/datenschutz/ .


Messenger & Communication Introduction

Affected: Website visitors

Purpose: Contact requests and general communication between us and you

Processed data: Data such as name, address, e-mail address, telephone number, general content data, IP address if applicable

More details on this can be found with the respective tools used.

Duration of storage: depends on the messenger & communication functions used

Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests), Article 6 (1) sentence 1 letter b. GDPR (contractual or pre-contractual obligations)


What are messenger & communication functions?

We offer various options on our website (e.g. messenger and chat functions, online or contact forms, e-mail, telephone) to communicate with us. Your data will also be processed and stored insofar as it is necessary to answer your inquiry and our subsequent measures.


In addition to classic means of communication such as e-mail, contact forms or telephone, we also use chats or messengers. The most commonly used messenger function at the moment is WhatsApp, but of course there are many different providers who offer messenger functions especially for websites. If content is end-to-end encrypted, this will be indicated in the individual data protection texts or in the data protection declaration of the respective provider. End-to-end encryption means nothing other than that the content of a message is not visible to the provider itself. However, information about your device, location settings and other technical data can still be processed and stored.


Why do we use messenger & communication functions?

The ability to communicate with you is very important to us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Well-functioning communication is an important part of our service. With the practical messenger & communication functions, you can always choose the ones you like best. In exceptional cases, however, it can also happen that we do not answer certain questions via chat or messenger. This is the case when it comes to internal contractual matters, for example. Here we recommend other communication options such as e-mail or telephone.


We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Art. 26 DSGVO. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is reproduced below for the platform concerned.


Please note that when using our built-in elements, your data may also be processed outside the European Union, since many providers, such as Facebook Messenger or WhatsApp, are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.


Which data are processed?

Exactly which data is stored and processed depends on the respective provider of the messenger and communication functions. Basically, it is data such as name, address, telephone number, e-mail address and content data such as all information that you enter in a contact form. In most cases, information about your device and the IP address is also stored. Data that is collected via a messenger and communication function is also stored on the providers' servers.


If you want to know exactly which data is stored and processed by the respective providers and how you can object to the data processing, you should carefully read the respective data protection declaration of the company.


How long is data stored?

How long the data is processed and stored depends primarily on the tools we use. Below you can find out more about the data processing of the individual tools. The data protection declarations of the providers usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but they can also be stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about data storage.


Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. For more information, we refer to the consent section.


Since cookies can be used for messenger and communication functions, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.


legal basis

If you have agreed that your data can be processed and stored by integrated messenger and communication functions, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR) . We process your request and manage your data within the framework of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to answer inquiries. The basis for this is Article 6 Paragraph 1 Clause 1 Letter b. GDPR . In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) if you have given your consent.stored and processed in a fast and good communication with you or other customers and business partners.


Intercom Privacy Policy

We use Intercom, a messenger and communication platform , on our website . Service provider is the American company Intercom Inc., 55 2nd Street, 4th Floor, San Francisco, CA 94105, USA.


Intercom also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


Intercom uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Intercom undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


The Intercom Data Protection Agreement, which corresponds to the standard contractual clauses, can be found at https://www.intercom.com/de/legal/data-processing-agreement .


You can find out more about the data processed through the use of Intercom in the Privacy Policy at https://www.intercom.com/legal/privacy .


LiveAgent Privacy Policy

We also use LiveAgent help desk software. Service provider is the American company Quality Unit LLC, 3 Germay Dr unit 4-1130, Wilmington, DE 19804, USA.


We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing is essentially done by LiveAgent. This can mean that data may not be processed and stored anonymously. In addition, US government authorities may have access to individual data. It may also happen that this data is linked to data from other LiveAgent services where you have a user account.


You can find out more about the data processed by using LiveAgent in the privacy policy at https://www.liveagent.de/privacy-policy/ .


Telegram Privacy Policy

We also use the instant messaging service Telegram. The service provider is the international company Telegram Messenger LLP, which has a London address (71-75 Shelton Street, Covent Garden, London, United Kingdom). You can find out more about the data processed by using Telegram in the Privacy Policy at https://telegram.org/privacy .


Chatbots Introduction

Affected: Website visitors

Purpose: Contact requests and general communication between us and you

Processed data: Data such as name, address, e-mail address, telephone number, general content data, IP address if applicable

You can find more details on this with the tools used.

Duration of storage: depends on the chatbots & chat functions

used ⚖️ Legal bases: Art. 6 (1) lit. a GDPR (consent), Art. 6 (1) lit. f GDPR (legitimate interests), Art. 6 (1) sentence. 1 letter b. GDPR (contractual or pre-contractual obligations)


What are chatbots?

You can also communicate with us via chatbots or similar chat functions. A chat offers the possibility to write or talk to each other with only a very small time delay. A chatbot is software that tries to answer your question and, if necessary, informs you about news. By using these means of communication, your personal data can also be processed and stored.


Why do we use chatbots?

The ability to communicate with you is important to us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Well-functioning communication is an important part of our service. Chatbots have the great advantage that we can use this software to automatically answer frequently asked questions. This saves us time and you will still receive detailed and helpful answers. If the chatbot cannot help, you can of course contact us personally at any time.


Please note that when using our built-in elements, your data may also be processed outside the European Union, since many providers are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.


Which data are processed?

You may also use the chat services on other websites/platforms. In this case, your user ID will also be stored on the servers of this website. We can also be informed about which user used the chat at what time. The content is also saved. Exactly which data is stored depends on the respective service. As a rule, however, it is contact data such as e-mail address or telephone number, IP address and various usage data.


If you have consented to the use of the chat function, this consent will also be saved or logged along with any registration. We do this so that we can also show the registration or consent if this is required by law.


The provider of a chat platform can also find out when you are chatting and also receive technical information about the device you are using. Exactly what information is stored and processed also depends on your PC settings. In many cases, data about your approximate location can be collected. This is done on the one hand to optimize the chat services and on the other hand to ensure more security. Furthermore, the information can also be used to set personalized advertising and marketing measures.


If you have agreed that a chatbot can send you messages, you can of course deactivate this activation at any time. The chatbot also serves as a help here and shows you how to unsubscribe from this function. All your relevant data will then be deleted from the recipient directory.


We use the above data in order to be able to address you personally via the chat, to be able to answer your questions and inquiries or to send you possible content. It also allows us to fundamentally improve our chat services.


How long is data stored?

How long the data is processed and stored depends primarily on the tools we use. Below you can find out more about the data processing of the individual tools. The data protection declarations of the providers usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but they can also be stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about data storage.


Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.


Since cookies can be used for chat services, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.


legal basis

We ask for your permission via a pop-up window to process data from you within the framework of the chat services. If you consent, this consent also serves as the legal basis (Art. 6 Para. 1 lit. a GDPR) for data processing. In addition, we process your inquiries and manage your data within the framework of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to answer inquiries. The basis for this is Article 6 Paragraph 1 Clause 1 Letter b. GDPR . In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR)stored and processed in a fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent.


Chatchamp Privacy Policy

We also use the assistance and chatbot software Chatchamp. The service provider is the German company chatchamp c/o Wayra, Kaufingerstraße 15, 80331 Munich. You can find out more about the data processed by using Chatchamp in the privacy policy at https://www.chatchamp.com/privacy/ .


LiveChat Privacy Policy

We also use LiveChat chat software. Service provider is the American company LiveChat, Inc., 101 Arch Street, 8th Floor, Boston MA 02110, USA.


LiveChat also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


LiveChat uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 DSGVO) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, LiveChat undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


Further information on data processing and the standard contractual clauses at LiveChat can be found at https://www.livechat.com/legal/gdpr-faq/ .


You can find out more about the data processed through the use of LiveChat in the privacy policy at https://www.livechat.com/legal/privacy-policy/ .


Social Media Introduction

Affected: Website visitors

Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising

Processed data: Data such as telephone numbers, e-mail addresses, contact data, data on user behavior, information on your device and your IP address.

More details can be found in the respective social media tool used.

Duration of storage: depends on the social media platforms

used Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)


What is social media?

In addition to our website, we are also active on various social media platforms. Data from users can be processed so that we can specifically address users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click on a so-called social button on our website and are forwarded directly to our social media presence. So-called social media or social media refers to websites and apps through which registered members can produce content, exchange content openly or in certain groups and network with other members.


Why do we use social media?

For years, social media platforms have been where people communicate and connect online. With our social media appearances, we can bring our products and services closer to interested parties. The social media elements integrated into our website help you to be able to switch to our social media content quickly and without complications.


The data that is stored and processed as a result of your use of a social media channel is primarily intended to be able to carry out web analyses. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and so-called user profiles can be created. It is also possible for the platforms to present you with customized advertisements. In most cases, cookies are set in your browser for this purpose, which store data on your usage behavior.


We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Art. 26 DSGVO. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the platform concerned.


Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.


Which data are processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, e-mail addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the visited social media channel and are logged in, data can be linked to your profile.


All data collected via a social media platform is also stored on the providers' servers. This means that only the providers have access to the data and can give you the right information or make changes.


If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective data protection declaration of the company. Even if you have questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.


Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. Customer data that is compared with your own user data will be deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.


Right to object

You also have the right and the ability to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.


Since cookies can be used with social media tools, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.


legal basis

If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR) . In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) if you have given your consent.stored and processed in a fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.


Information on special social media platforms - if available - can be found in the following sections.


Instagram Privacy Policy

Affected: Website visitors

Purpose: Optimizing our service

Processed data: Data such as user behavior data, information about your device and your IP address.

More details can be found below in the data protection declaration.

Duration of storage: until Instagram no longer needs the data for its purposes

Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)


What is Instagram?

We have integrated Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. If you call up web pages on our website that have an integrated Instagram function, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.


In the following we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram is owned by Meta Platforms Inc., we get our information from the Instagram policies on the one hand, but also from the Meta Privacy Policy on the other.


Instagram is one of the most well-known social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many users casually call the platform), edit them with various filters and also share them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.


Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. Therefore, a varied preparation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. In this way, our advertisements only get to people who are really interested in our products or services.


Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.


What data is stored by Instagram?

When you come across one of our pages that has Instagram features (such as Instagram images or plugins) built in, your browser automatically connects to Instagram's servers. Data is sent to Instagram, stored and processed. This is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.


Facebook distinguishes between customer data and event data. We assume that this is the case with Instagram as well. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been "hashed" beforehand. Hashing means converting a record into a string. This allows you to encrypt the contact data. In addition, the “event data” mentioned above are also transmitted. Facebook – and consequently also Instagram – understands “event data” to be data about your user behavior. It can also happen that contact data is combined with event data. The contact data collected will be compared with the data that Instagram already has from you.


The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.


We assume that data processing works the same on Instagram as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com , Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or made anonymous again after 90 days at the latest (after comparison). Although we have dealt intensively with Instagram's data processing, we cannot say exactly what data Instagram collects and stores.


In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies will be set in your browser.


These cookies were used in our test:


Name: csrftoken

Value: “” Purpose

: This cookie is set with high probability for security reasons to prevent falsification of requests. However, we could not find out more precisely.

Expiry date: after one year


Name: mid

Value: “”

Purpose: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie defines a unique user ID.

Expiry date: after the end of the session


Name: fbsr_311994364124024

Value: no information Purpose

: This cookie stores the log-in request for users of the Instagram app. Expiry date: after the end of the session


Name: rur

Value: ATN Purpose

: This is an Instagram cookie that ensures functionality on Instagram.

Expiry date: after the end of the session


Name: urlgen

Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe311994364” Purpose

: This cookie is used for Instagram marketing purposes.

Expiry date: after the end of the session


Note: We cannot claim completeness here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.


How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies with external partners and with people you connect with around the world. Data processing is carried out in compliance with our own data policy. For security reasons, among other things, your data is distributed across the world on Facebook servers. Most of these servers are located in the USA.


How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, transferability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you need to permanently delete your Instagram account.


And this is how the Instagram account deletion works:


First, open the Instagram app. On your profile page, go down and click on "Help Center". You are now on the company's website. On the webpage, click "Manage Account" and then click "Delete Your Account".


If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and consequently will not be deleted.


As already mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Management always works a bit differently depending on your browser. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.


You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.


legal basis

If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR) . In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR)stored and processed in a fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.


Instagram and Facebook also process data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Facebook to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://germany.representation.ec.europa.eu/index_de .


We have tried to give you the most important information about data processing by Instagram. You can learn more about Instagram's data policies at https://help.instagram.com/519522125107875 .


Twitter Privacy Policy

Affected: Website visitors

Purpose: Optimizing our service

Processed data: Data such as user behavior data, information about your device and your IP address.

More details can be found below in the data protection declaration.

Duration of storage: Twitter deletes data collected from other websites after 30 days at the latest

Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)


What is Twitter?

We have integrated functions from Twitter on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and social media platform operated by Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.


To our knowledge, no personal data or data on your web activities are transferred to Twitter in the European Economic Area and in Switzerland simply by integrating the Twitter function. Data can only be sent to Twitter, stored and processed there if you interact with the Twitter functions, for example by clicking on a button. We have no influence on this data processing and bear no responsibility. As part of this data protection declaration, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can largely protect yourself from data transmission.


For some, Twitter is a news service, for others a social media platform, and still others speak of a microblogging service. All of these terms have their place and mean more or less the same thing.


Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called "tweets". Unlike Facebook, for example, the service does not focus on expanding a network for “friends”, but wants to be understood as a worldwide and open news platform. You can also have an anonymous account on Twitter and tweets can be deleted by the company on the one hand and by the users themselves on the other.


Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services and services through different channels and to communicate with our customers. Twitter, in particular, has become dear to us as a useful “small” news service. Again and again we tweet or retweet exciting, funny or interesting content. We realize that you cannot follow every channel separately. After all, you have other things to do as well. That is why we have also included Twitter functions on our website. You can experience our Twitter activity 'on the spot' or follow a direct link to our Twitter page. With the integration, we want to strengthen our service and user-friendliness on our website.


What data does Twitter store?

On some of our subpages you will find the built-in Twitter functions. If you interact with the Twitter content, such as clicking on a button, Twitter can collect and store data. Even if you don't have a Twitter account yourself. Twitter calls this data “log data”. This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you have visited on Twitter and what actions you have taken. Of course, Twitter stores more data if you have a Twitter account and are logged in. This storage is mostly done via cookies. Cookies are small text files that are usually set in your browser and transmit various information to Twitter.


We will now show you which cookies are set if you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. Under no circumstances can we guarantee completeness here, since the choice of cookies is always changing and depends on your individual actions with the Twitter content.


These cookies were used in our test:


Name: personalization_id

Value: “v1_cSJIsogU51SeE311994364” Purpose

: This cookie stores information about how you use the website and which advertisements may have brought you to Twitter.

Expiry date: after 2 years


Name: long

Value: de

Purpose: This cookie saves your default or preferred language.

Expiry date: after the end of the session


Name: guest_id

Value: 311994364v1%3A157132626 Purpose

: This cookie is set to identify you as a guest. Expiry date: after 2 years 


Name: fm

Value: 0

Purpose: Unfortunately we could not find out the purpose of this cookie.

Expiry date: after the end of the session


Name: external_referer

Value: 3119943642beTA0sf5lkMrlGt Purpose

: This cookie collects anonymous data such as how often you visit Twitter and how long you visit Twitter.

Expiration Date: After 6 days


Name: eu_cn

Value: 1 Purpose

: This cookie stores user activity and is used for various advertising purposes by Twitter.

Expiry date: After one year


Name: ct0

Value: c1179f07163a365d2ed7aad84c99d966 Purpose

: Unfortunately we did not find any information on this cookie.

Expiry date: after 6 hours


Name: _twitter_sess

Value: 53D%253D–dd0248311994364- Purpose

: With this cookie you can use functions within the Twitter website.

Expiry date: after the end of the session


Note: Twitter also works with third parties. That's why we also recognized the three Google Analytics cookies _ga, _gat, _gid in our test.


On the one hand, Twitter uses the collected data to better understand user behavior and thus to improve its own services and advertising offers, on the other hand, the data is also used for internal security measures.


How long and where is the data stored?

If Twitter collects data from other websites, it will be deleted, aggregated or otherwise hidden after a maximum of 30 days. The Twitter servers are located at various server centers in the United States. It can therefore be assumed that the data collected will be collected and stored in America. After our research, we were not able to determine for sure whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful for the company, you delete the data or there is a statutory deletion period.


How can I delete my data or prevent data storage?

In its data protection guidelines, Twitter repeatedly emphasizes that it does not store any data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact directly with Twitter, Twitter will of course also store your data.


If you have a Twitter account, you can manage your information by clicking "More" under the "Profile" button. Then click on “Settings and data protection”. Here you can manage the data processing individually.


If you do not have a Twitter account, you can go to twitter.com and then click "Personalization". You can manage the data you have collected under the item "Individualization and data".


As mentioned above, most data is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that you only “edit” the cookies in the browser you have chosen. This means: if you use a different browser in the future, you will have to manage your cookies there again according to your wishes. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.


You can also manage your browser so that you are informed of each individual cookie. Then you can always decide individually whether you allow a cookie or not.


Twitter also uses the data for personalized advertising inside and outside of Twitter. You can switch off personalized advertising in the settings under "Individualization and data". If you use Twitter on a browser, you can opt out of personalized advertising at https://optout.aboutads.info/?c=2&lang=EN .


legal basis

If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR) . In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR)stored and processed in a fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.


Twitter also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


As a basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Twitter uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Twitter undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


More information about the standard contractual clauses at Twitter can be found at https://gdpr.twitter.com/en/controller-to-controller-transfers.html .


We hope we have given you a basic overview of data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend the Twitter data protection declaration at https://twitter.com/de/privacy .


Online Marketing Introduction

Affected: Website visitors

Purpose: Evaluation of visitor information to optimize the website.

Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or e-mail address can also be processed. More details can be found in the respective online marketing tool used.

Duration of storage: depends on the online marketing tools

used Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)


What is online marketing?

Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to be able to show our offer to many interested people, we do online marketing. Most of the time it is online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data helps us to show our content only to those people who are interested in it and, on the other hand, we can measure the advertising success of our online marketing measures.


Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without deliberate measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and, in addition, always provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. The purpose of these online marketing tools is ultimately to optimize our offer.


Which data are processed?

So that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored, for example, in cookies (small text files). With the help of this data, we can not only place advertising in the classic way, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and store data from you accordingly. The named cookies store, for example, which web pages you visited on our website, how long you viewed these pages, which links or buttons you clicked or from which website you came to us. In addition, technical information can also be stored. For example, your IP address, which browser you are using, which device you are using to visit our website or the time when you accessed our website and when you left it again. If you have agreed that we may also determine your location, we can also store and process this.


Your IP address will be stored in pseudonymised form (i.e. abbreviated). Unique data that directly identifies you as a person, such as your name, address or email address, is only stored in a pseudonymised form as part of the advertising and online marketing process. We can therefore not identify you as a person, we have only stored the pseudonymised, stored information in the user profiles.


The cookies may also be deployed, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.


In exceptional cases, unique data (name, e-mail address, etc.) can also be stored in the user profile. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network connects previously received data with the user profile.


With all the advertising tools we use that store data from you on their servers, we only ever receive summarized information and never data that makes you identifiable as an individual. The data only show how well set advertising measures worked. For example, we can see what actions have persuaded you or other users to come to our website and purchase a service or product there. Based on the analyzes we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.


Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years. The respective data protection declarations of the individual providers usually provide you with precise information about the individual cookies that the provider uses.


Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. The lawfulness of the processing up to the revocation remains unaffected.


Since cookies can usually be used with online marketing tools, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.


legal basis

If you have consented to the use of third-party providers, the legal basis for the relevant data processing is this consent. According to Article 6 Paragraph 1 lit.


We also have a legitimate interest in measuring online marketing measures in an anonymous form in order to use the data obtained to optimize our offer and our measures. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests) . However, we only use the tools if you have given your consent.


Information on special online marketing tools - if available - can be found in the following sections.


Google Ads (Google AdWords) Conversion Tracking Privacy Policy

Affected: Website visitors

Purpose: Economic success and optimization of our service.

Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or e-mail address can also be processed.

Duration of storage: Conversion cookies usually expire after 30 days and do not transmit any personal data

Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)


What is Google Ads conversion tracking?

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. We want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This free tracking tool allows us to better tailor our advertising to your interests and needs. In the following article we want to go into more detail why we use conversion tracking, what data is stored and how you can prevent this data storage.


Google Ads (formerly Google AdWords) is the in-house online advertising system from Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.


But what exactly is a conversion? A conversion occurs when you change from a purely interested website visitor to an acting visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. We use Google's conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used or whether users have signed up for our newsletter.


Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. With the help of the data obtained, we can also make our website more interesting for you and adapt our advertising offer even more individually to your needs.


What data is stored with Google Ads conversion tracking?

We have embedded a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you now click on one of our Google Ads ads, the "Conversion" cookie from a Google domain will be stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.


Here is the data of the most important cookies for Google's conversion tracking:


Name: Conversion

value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311994364-3 Purpose

: This cookie saves every conversion that you make on our site after you came to us via a Google Ad.

Expiry date: after 3 months


Name: _gac

Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE Purpose

: This is a classic Google Analytics cookie and is used to record various actions on our website.

Expiry date: after 3 months


Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, since Google also uses other cookies for analytical evaluation.


As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google will recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information from analytics. js saved with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads automatic tagging has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received. Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received. Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.


How long and where is the data stored?

At this point we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named "Conversion" and "_gac" (used in connection with Google Analytics) have an expiry date of 3 months.


How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block the conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. Each browser works a little differently. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.


If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in from https://support.google.com/ads/answer/7395996 will also disable all "advertising cookies". Keep in mind that by disabling these cookies you will not prevent the ads, only the personalized advertising.


legal basis

If you have consented to the use of Google Ads Conversion Tracking, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 lit.


We also have a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and our marketing activities. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Ads Conversion Tracking if you have given your consent.


Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google Ads, can be found at https://business.safety.google/adscontrollerterms/ .


If you would like to find out more about data protection at Google, we recommend Google's general data protection declaration: https://policies.google.com/privacy?hl=de .


Google AdSense Privacy Policy

Affected: Website visitors

Purpose: Economic success and optimization of our service.

Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or e-mail address can also be processed.

Duration of storage: depends on the cookies used and the data stored

Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)


What is Google AdSense?

We use Google AdSense on this website. This is an advertising program from Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense, we can display advertisements on this website that match our topic. We offer you advertisements that ideally represent real added value for you. In the course of this data protection text about Google AdSense, we will explain to you why we use Google AdSense on our website, which of your data is processed and stored and how you can prevent this data storage.


The Google AdSense advertising program has been around since 2003. In contrast to Google Ads (formerly: Google AdWords), you cannot place your own advertising here. Advertisements on websites such as ours are played out via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you see. Of course, we only want to show you advertising that interests you and offers added value. Based on your interests or your user behavior and based on our offer, Google checks which advertisements are suitable for our website and for our users. At this point we would also like to mention that we are not responsible for the selection of advertisements. With our website we only offer the advertising space. The selection of the displayed advertising is made by Google. Since August 2013, the ads have also been adapted to the respective user interface. This means that whether you visit our website from your smartphone, PC or laptop, the ads adapt to your end device.


Why do we use Google AdSense on our website?

Running a quality website takes a lot of dedication and effort. Basically, we never finish working on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That's why we chose advertising as a source of income. However, the most important thing for us is that these ads do not disturb your visit to our website. With the help of Google AdSense, you will only be offered advertising that matches our topics and your interests.


Similar to how Google indexes a website, a bot examines the appropriate content and offers on the page. The content of the advertisements is then adapted and presented. In addition to overlapping content between ads and website offerings, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. In this way you receive advertising that ideally offers you real added value and we have a better chance of earning a little something.


What data is stored by Google AdSense?

Cookies are used, among other things, so that Google AdSense can display tailor-made advertising tailored to you. Cookies are small text files that store certain information on your computer.


In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable data. It should be noted, however, that Google considers data such as "pseudonymous cookie IDs" (name or another identifier is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, within the framework of the GDPR, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it will be saved there.


As part of AdSense, third-party providers may be able to place and read cookies in your browser or use web beacons to store data that they receive from the display of ads on the website. Web beacons are small graphics that analyze and record the log file. This analysis enables a statistical evaluation for online marketing.


Google can use these cookies to collect certain information about your user behavior on our website. These include:


Information on how to deal with an ad (clicks, impressions, mouse movements)

Information as to whether an advertisement has already appeared in your browser at an earlier time. This data helps to stop showing you an ad more often.

In doing so, Google analyzes and evaluates the data on the advertising material displayed and your IP address. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to any personally identifiable information that Google may have about you through other Google services.


Below we present cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that only has Google AdSense installed: 


Name: uid

Value: 891269189311994364-8 Purpose

: The cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.

Expiry date: after 2 months


Name: C

Value: 1

Purpose: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.

Expiry date: after 1 month


Name: cid

Value: 8912691894970695056,0,0,0,0 Purpose

: This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve advertising to you. It can direct more relevant advertisements to the visitor and helps improve campaign performance reports.

Expiry date: after 2 months


Name: IDE

Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU311994364-1 Purpose

: The cookie is stored under the domain doubleclick.net. It serves to register your actions after the advertisement or after clicking on the advertisement. This allows us to measure how well an ad is received by our visitors.

Expiry date: after 1 month


Name: test_cookie

Value: not specified Purpose

: With the help of "test_cookies" you can check whether your browser supports cookies at all. The cookie is stored under the domain doubleclick.net.

Expiry date: after 1 month


Name: CT592996

Value: 733366 Purpose

: Is saved under the domain adform.net. The cookie is set as soon as you click on an advertisement. We were not able to find out more detailed information about the use of this cookie.

Expiry date: after one hour


Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies again and again.


How long and where is the data stored?

Google collects your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company securely collects and stores the information provided on its in-house Google servers in the United States.


If you do not have a Google account or are not logged in, Google usually stores the collected data on your browser with a unique identifier (ID). The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are logged into a Google account, Google may also collect personal data.


You can delete some of the data stored by Google at any time (see next section). A lot of information stored in cookies is automatically deleted after a certain period of time. However, there is also data that is stored by Google over a longer period of time. This is the case if Google has to store certain data for an indefinite longer period for economic or legal reasons.


How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are on your computer. Exactly how this works depends on your browser. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.


If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in from https://support.google.com/ads/answer/7395996 will also disable all "advertising cookies". Keep in mind that by disabling these cookies you will not prevent the ads, only the personalized advertising.


If you have a Google account, you can opt out of personalized advertising on the website https://adssettings.google.com/authenticated . Here, too, you will continue to see ads, but these will no longer be tailored to your interests. However, the ads are displayed based on a few factors, such as your location, browser type, and search terms used.


legal basis

If you have consented to the use of Google AdSense, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 lit.


We also have a legitimate interest in using Google AdSense to optimize our online service and our marketing activities. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests) . However, we only use Google AdSense if you have given your consent.


Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google AdSense, can be found at https://business.safety.google/adscontrollerterms/ .


You can read about what data Google collects and what they use this data for at https://www.google.com/intl/de/policies/privacy/ .


Google Marketing Platform (formerly: DoubleClick) Privacy Policy

We use Google Marketing Platform products on our website. These include various marketing tools such as Data Studio, Surveys, Campaign Manager 360, Display & Video 360 or Search Ads 360. The service provider is the American company Google Inc. For Europe, the company is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) responsible for all Google services.


Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Marketing Platform products, can be found at https://business.safety.google/adsprocessorterms/ .


You can find out more about the data processed through the use of Google Marketing Platform products in the privacy policy at https://policies.google.com/privacy?hl=en-US .


HubSpot Privacy Policy

We use HubSpot, a digital marketing tool, on our website. Service provider is the American company HubSpot, Inc., 25 First St 2nd Floor Cambridge, MA, USA. The company also has a registered office in Ireland at 1 Sir John Rogerson's Quay, Dublin 2, Ireland.


HubSpot also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


HubSpot uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, HubSpot undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


The Data Processing Agreement, which corresponds to the standard contractual clauses, can be found at https://legal.hubspot.com/dpa .


You can find out more about the data processed by using HubSpot in the privacy policy at https://legal.hubspot.com/de/privacy-policy .


PayPal Marketing Solutions Privacy Policy

We use PayPal Marketing Solutions, a sales optimization tool, on our website. Service provider is the American company PayPal Pte. Ltd, 2211 North First Street, San Jose, California 95131, USA.


PayPal also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


PayPal uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


For more information on the Standard Contractual Clauses and the data processed using PayPal Marketing Solutions, see the Privacy Policy at https://www.paypal.com/c2/webapps/mpp/ua/privacy-full .


You can find out more about the data processed through the use of PayPal Marketing Solutions in the Privacy Policy at https://www.paypal.com/c2/webapps/mpp/ua/privacy-full .


Cookie Consent Management Platform Introduction

Affected: Website visitor

Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools

Processed data: Data for managing the cookie settings such as IP address, time of consent, type of consent, individual consents. You can find more details on this for the tool used in each case.

Duration of storage: Depends on the tool used, you have to be prepared for periods of several years

Legal basis: Art. 6 (1) lit. a GDPR (consent), Art. 6 (1) lit.f GDPR (legitimate interests)


What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle the scripts and cookies used correctly and securely. The software automatically creates a cookie pop-up, scans and controls all scripts and cookies, offers you cookie consent required by data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you want to allow or not. The following graphic shows the relationship between browser, web server and CMP.


Consent Management Platform overview


Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of ​​data protection. We are also legally obliged to do so. We want to inform you as well as possible about all tools and all cookies that can store and process data from you. It is also your right to decide which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies landed on our website in the first place. Thanks to a cookie management tool, which regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. You can then accept or reject cookies via the consent system.


Which data are processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent will be saved so that we do not have to ask you each time you visit our website and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. This data (e.g. pseudonymous user ID, time of consent, detailed information on the cookie categories or tools, browser, device information) is usually stored for up to two years.


Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years. The exact duration of the data processing depends on the tool used, in most cases you should be prepared for a storage period of several years. In the respective data protection declarations of the individual providers you will usually receive precise information about the duration of the data processing.


Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.


Information on special cookie management tools, if available, can be found in the following sections.


legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we are allowed to use cookies with your consent (Article 6 Para. 1 lit. a GDPR), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, a cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient, legally compliant manner, which represents a legitimate interest (Article 6 (1) (f) GDPR).


Cookiebot Privacy Policy

Affected: Website visitors

Purpose: Obtaining consent to certain cookies and thus the use of certain tools

Processed data: Data for managing the cookie settings such as IP address, time of consent, type of consent, individual consents . You can find more details on this for the tool used in each case.

Duration of storage: the data will be deleted after one year

Legal basis: Art. 6 (1) lit. a GDPR (consent), Art. 6 (1) lit.f GDPR (legitimate interests)


What is Cookiebot?

We use functions of the provider Cookiebot on our website. The company behind Cookiebot is Cybot A/S, Havnegade 39, 1058 Copenhagen, DK. Among other things, Cookiebot offers us the option of providing you with a comprehensive cookie notice (also known as a cookie banner or cookie notice). By using this function, data from you can be sent to Cookiebot or Cybot, stored and processed. In this data protection declaration we inform you why we use Cookiebot, which data is transferred and how you can prevent this data transfer.


Cookiebot is a software product by Cybot. The software automatically creates a GDPR-compliant cookie notice for our website visitors. In addition, the technology behind Cookiebot scans, controls and evaluates all cookies and tracking measures on our website.


Why do we use Cookiebot on our website?

We take data protection very seriously. We want to show you exactly what is going on on our website and which of your data is stored. Cookiebot helps us to get a good overview of all our cookies (first and third-party cookies). This enables us to inform you accurately and transparently about the use of cookies on our website. You always get an up-to-date and data protection-compliant cookie notice and decide for yourself which cookies you allow and which not.


What data does Cookiebot store?

If you allow cookies, the following data will be transmitted to Cybot, stored and processed.


IP address (in anonymous form, the last 3 digits are set to 0)

Date and time of your consent

our website url

technical browser data

encrypted, anonymous key

the cookies you have allowed (as proof of consent)

The following cookies are set by Cookiebot if you have consented to the use of cookies:


Name: CookieConsent

Value: {stamp:'P7to4eNgIHvJvDerjKneBsmJQd9311994364-2 Purpose

: Your consent status is stored in this cookie. This allows our website to read and follow the current status even on future visits.

Expiry date: after one year


Name: CookieConsentBulkTicket

Value: kDSPWpA%2fjhljZKClPqsncfR8SveTnNWhys5NojaxdFYBPjZ2PaDnUw%3d%3311994364-6 Purpose

: This cookie is set if you allow all cookies and thus have activated a "collective consent". The cookie then stores its own, random and unique ID.

Expiry date: after one year


Note: Please keep in mind that this is an example list and we cannot claim to be complete. In the cookie declaration at https://www.cookiebot.com/de/cookie-declaration/ you can see which other cookies can be used.


According to Cybot's privacy policy, the company does not resell personal information. However, Cybot passes on data to trusted third parties or subcontractors who help the company to achieve its own business goals. Data will also be passed on if this is legally required.


How long and where is the data stored?

All data collected is transmitted, stored and forwarded exclusively within the European Union. The data is stored in an Azure data center (cloud provider is Microsoft). Visit https://azure.microsoft.com/de-de/global-infrastructure/geographies/?tid=adsimpletextid to learn more about all "Azure regions". All user data will be deleted by Cookiebot after 12 months from registration (cookie consent) or immediately after termination of the Cookiebot service.


How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can prevent data collection and storage, for example, by refusing the use of cookies via the cookie notice. Your browser offers another possibility to prevent data processing or to manage it according to your wishes. Depending on the browser, cookie management works a little differently. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.


legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we are allowed to use cookies with your consent (Article 6 Para. 1 lit. a GDPR), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, the Cookiebot is used. The use of this software enables us to operate the website in an efficient, legally compliant manner, which represents a legitimate interest (Article 6 (1) (f) GDPR).


If you want to learn more about the data protection guidelines of "Cookiebot" or the company behind it, Cybot, we recommend that you read the data protection guidelines at https://www.cookiebot.com/de/privacy-policy/ .


Payment Provider Introduction

Data subjects: Website visitors

Purpose: Enabling and optimizing the payment process on our website

Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract details

More Details can be found in the respective payment provider tool used.

Duration of storage: depends on the payment provider used

Legal basis: Article 6 (1) (b) GDPR (performance of a contract)


What is a payment provider?

We use online payment systems on our website, which enable us and you to make a secure and smooth payment process. Among other things, personal data can be sent to the respective payment provider, stored and processed there. Payment providers are online payment systems that enable you to place an order via online banking. The payment processing is carried out by the payment provider you have chosen. We will then receive information about the payment made. Any user who has an active online banking account with PIN and TAN can use this method. There are hardly any banks that do not offer or accept such payment methods.


Why do we use payment providers on our website?

Of course, we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and use our offers. We know that your time is precious and that payment processing in particular has to work quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.


Which data are processed?

Which data is processed exactly depends on the respective payment provider. Basically, however, data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are stored. This is necessary data in order to be able to carry out a transaction at all. In addition, any contract data and user data, such as when you visit our website, what content you are interested in or which subpages you click on, can also be stored. Most payment providers also store your IP address and information about the computer you are using.


The data is usually stored and processed on the servers of the payment providers. As the website operator, we do not receive this data. We are only informed whether the payment worked or not. For identity and credit checks, payment providers may forward data to the appropriate authority. The business and data protection principles of the respective provider always apply to all payment transactions. Therefore, please always take a look at the general terms and conditions and the data protection declaration of the payment provider. You also have the right, for example, to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of withdrawal, right to information and right to be affected).


Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded. We keep accounting documents (invoices, contractual documents, account statements, etc.) belonging to a contract for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they have been incurred.


Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the payment provider used at any time. You can find contact details either in our specific privacy policy or on the website of the relevant payment provider.


You can delete, disable or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.


legal basis

We therefore offer other payment service providers in addition to the conventional bank/credit institutions for the processing of contractual or legal relationships (Art. 6 Para. 1 lit. b DSGVO) . The data protection declarations of the individual payment providers (such as Amazon Payments , Apple Pay or Discover ) provide you with a detailed overview of data processing and data storage. In addition, you can always contact the person responsible if you have any questions about data protection-related topics.


Information on the special payment providers - if available - can be found in the following sections.


American Express Privacy Policy

We use American Express, a global financial service provider, on our website. Service provider is the American company American Express Company. The company American Express Europe SA (Avenida Partenón 12-14, 28042, Madrid, Spain) is responsible for Europe.


American Express also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


American Express uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 DSGVO) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. . Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, American Express undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


See the "European Implementing Principles" ( https://www.americanexpress.com/en-pl/company/legal/privacy-centre/european-implementing-principles/ ) for more information on the standard contractual clauses at American Express.


You can find out more about the data processed by using American Express in the privacy policy at https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/ .


eps transfer privacy policy

On our website we use eps transfer, a service for online payment methods. Service provider is the Austrian company Stuzza GmbH, Frankgasse 10/8, 1090 Vienna, Austria. You can find out more about the data processed by using eps transfer in the data protection declaration at https://eservice.psa.at/de/datenschutzerklaerung.html .


giropay privacy policy

We use the online payment provider giropay on our website. Service provider is the German company paydirekt GmbH, Stephanstraße 14-16, 60313 Frankfurt am Main, Germany. You can find out more about the data processed by using giropay in the data protection declaration at https://www.giropay.de/rechts/datenschutzerklaerung/ .


Google Pay Privacy Policy

We use the online payment provider Google Pay on our website. The service provider is the American company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.


Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google Pay, can be found at https://business.safety.google/adscontrollerterms/ .


You can find out more about the data processed through the use of Google Pay in the privacy policy at https://policies.google.com/privacy .


Klarna Checkout Privacy Policy

Affected: Website visitors

Purpose: Optimizing the payment process on our website

Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract

details More details You can find out more about this below in this data protection declaration.

Storage period: Data is stored as long as Klarna needs it for the processing purpose.

Legal basis: Article 6 (1) (c) GDPR (legal obligation), Article 6 (1) (f) GDPR (legitimate interests)


What is Klarna Checkout?

We use the Klarna Checkout online payment system from the Swedish company Klarna Bank AB on our website. Klarna Bank has its main office at Sveavägen 46, 111 34 Stockholm, Sweden. If you decide to use this service, personal data, among other things, will be sent to Klarna, stored and processed. In this data protection declaration we would like to give you an overview of data processing by Klarna.


Klarna Checkout is a payment system for orders in an online shop. The user selects the payment method and Klarna Checkout takes over the entire payment process. Once a user has made a payment via the checkout system and entered the relevant data, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer after entering the e-mail address and postal code.


Why do we use Klarna Checkout for our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use the Klarna Checkout payment system.


What data is stored by Klarna Checkout?

As soon as you opt for the Klarna payment service and pay using the Klarna Checkout payment method, you also transmit personal data to the company. Technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you on the Klarna checkout page and transmitted to the Klarna servers and stored there. This data is also saved if you have not yet completed an order.


If you order a product or service through our shop, you must enter your personal data in the fields provided. This data is processed by Klarna for payment processing. The following personal data (as well as general product information) can be stored and processed by Klarna for credit and identity checks:


Contact information: name, date of birth, national ID number, title, billing and shipping address, email address, phone number, nationality or salary.

Payment information such as credit card details or your bank account number

Product information such as tracking number, type of item and price of the product

In addition, there is also data that can be collected optionally, if you consciously decide to do so. These are, for example, political, religious or ideological beliefs or various health data.


In addition to the data mentioned above, Klarna can also collect data about the goods or services that you buy or order, itself or through third parties (such as through us or through public databases). This can be, for example, the tracking number or the type of item ordered, but also information about your creditworthiness, your income or the granting of credit. Klarna may also share your personal information with service providers such as software providers, data storage providers or us as a retailer.


When data is automatically entered into a form, cookies are always involved. If you do not want to use this function, you can deactivate these cookies at any time. Further down in the text you will find instructions on how to delete, deactivate or manage cookies in your browser. Our tests have shown that Klarna does not set any cookies directly. If you choose the payment method “Klarna Sofort” and click on “Order”, you will be redirected to the Sofort website. After the successful payment you will come to our thank you page. There the following cookie is set by sofort.com:


Name : SOFUEB

Value: e8cipp378mdscn9e17kajlfhv7311994364-4 Purpose

: This cookie stores your session ID.

Expiry date: after the browser session has ended


How long and where is the data stored?

Klarna endeavors to store your data only within the EU or the European Economic Area (EEA). However, data may also be transferred outside the EU/EEA. When that happens, Klarna ensures that data protection is in line with the GDPR and the third country is subject to an adequacy decision by the European Union. The data is always stored as long as Klarna needs it for the processing purpose.


How can I delete my data or prevent data storage?

You can revoke your consent to Klarna processing personal data at any time. You always have the right to information, correction and deletion of your personal data. All you have to do is contact the company or the company's data protection team by email at datenschutz@klarna.de . You can also contact Klarna directly via the Klarna website "My data protection request" .


You can delete, deactivate or manage cookies that Klarna may use for its functions in your browser. Depending on which browser you use, this works in different ways. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.


legal basis

In addition to the conventional bank/credit institutions, we also offer the payment service provider Klarna Checkout for the processing of contractual or legal relationships (Art. 6 Para. 1 lit. b DSGVO) . 


We hope to have given you a good overview of data processing by Klarna. If you want to find out more about how your data is handled, we recommend the Klarna data protection declaration at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy .


PayPal Privacy Policy

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European area.


PayPal also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


PayPal uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


For more information on the Standard Contractual Clauses and the data processed using PayPal Marketing Solutions, see the Privacy Policy at https://www.paypal.com/c2/webapps/mpp/ua/privacy-full .


Quickpay Privacy Policy

We use the online payment provider Quickpay for our website. Service provider is the Danish company QuickPay ApS, PO Pedersens Vej 2, 8200 Aarhus N, Denmark. The company was taken over by the payment service provider Unzer in 2021.


To learn more about the data processed through the use of Quickpay, see the Data Processing Agreement at https://learn.quickpay.net/public/helpdesk/files/data_processing-agreement.pdf . Unfortunately, we did not find any data protection declaration on the Quickpay website, but Quickpay belongs to the payment company Unzer, whose data protection declaration can be found at https://www.unzer.com/de/datenschutz/ .


Shop Pay Privacy Policy

We use Shop Pay, a service for online payment solutions, on our website. The service provider is the American company Shopify Inc. The company Shopify International Limited (Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland) is responsible for the European area.


We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing is essentially done by Shop Pay. This can mean that data may not be processed and stored anonymously. In addition, US government authorities may have access to individual data. It may also happen that this data is linked to data from other possible Shop Pay services for which you have a user account.


You can find out more about the data processed by using Shop Pay in the privacy policy at https://www.shopify.de/legal/datenschutz .


Sofortüberweisung Privacy Policy 

Affected: Website visitors

Purpose: Optimizing the payment process on our website

Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract

details More details can be found below in the data protection

declaration Storage period: Data is stored within the legal retention period

Legal basis: Article 6 (1) (c) GDPR (legal obligation), Article 6 (1) (f) GDPR (legitimate interests)


What is an "instant transfer"?

On our website we offer the payment method “Sofortüberweisung” from Sofort GmbH for cashless payment. Sofort GmbH has belonged to the Swedish company Klarna since 2014, but has its headquarters in Germany, Theresienhöhe 12, 80339 Munich.


If you decide to use this payment method, personal data will also be transmitted to Sofort GmbH or Klarna, stored and processed there. With this data protection text we give you an overview of the data processing by Sofort GmbH.


Sofortüberweisung is an online payment system that allows you to place an order via online banking. The payment processing is carried out by Sofort GmbH and we immediately receive information about the payment made. Any user who has an active online banking account with PIN and TAN can use this method. Only a few banks still do not support this payment method.


Why do we use "Sofortüberweisung" on our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use "Sofortüberweisung" as the payment system.


What data is stored by "Sofortüberweisung"?

If you make an immediate transfer using the Sofort/Klarna service, data such as name, account number, bank code, subject, amount and date will be stored on the company's servers. We also receive this information via the payment confirmation.


As part of the account coverage check, Sofort GmbH checks whether your account balance and overdraft facility cover the payment amount. In some cases, it is also checked whether instant transfers have been successfully carried out in the last 30 days. Furthermore, your user identification (such as user number or contract number) in abbreviated (“hashed”) form and your IP address are collected and stored. In the case of SEPA transfers, the BIC and IBAN are also saved.


According to the company, no other personal data (such as account balances, sales data, credit limits, account lists, mobile phone numbers, authentication certificates, security codes or PIN/TAN) are collected, stored or passed on to third parties.


Sofortüberweisung also uses cookies to make our own service more user-friendly. When you order a product, you will be redirected to the Sofort or Klarna website. After successful payment you will be redirected to our thank you page. The following three cookies are set here:


Name : SOFUEB

Value: e8cipp378mdscn9e17kajlfhv7311994364-5 Purpose

: This cookie stores your session ID.

Expiry date: after the browser session has ended


Name : User[user_cookie_rules]

Value: 1 Purpose

: This cookie stores your consent to the use of cookies.

Expiry date: after 10 years


Name: _ga

Value: GA1.2.69759879.1589470706 Purpose

: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors. This is a cookie from Google Analytics.

Expiry date: after 2 years


Note: The cookies listed here do not claim to be complete. It is always possible that Sofortüberweisung also uses other cookies.


How long and where is the data stored?

All data collected is stored within the legal retention period. This obligation can last between three and ten years.


Klarna/Sofort GmbH tries to store data only within the EU or the European Economic Area (EEA). If data is transferred outside of the EU/EEA, data protection must comply with the GDPR and the country must be in an EU adequacy decision.


How can I delete my data or prevent data storage?

You can revoke your consent to Klarna processing personal data at any time. You always have the right to information, correction and deletion of your personal data. To do this, you can simply contact the company's data protection team by sending an email to datenschutz@sofort.com.


You can manage, delete or deactivate possible cookies used by Sofortüberweisung in your browser. This works in different ways depending on your preferred browser. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.


legal basis

In addition to the conventional bank/credit institutions, we also offer the payment service provider Sofortüberweisung for the processing of contractual or legal relationships (Art. 6 Para. 1 lit. b DSGVO) . The successful use of the service also requires your consent (Art. 6 Para. 1 lit. a DSGVO) , insofar as the use of cookies is necessary for the use.


If you want to find out more about the data processing by the company Sofort GmbH, we recommend the data protection declaration at https://www.sofort.de/datenschutz.html .


Stripe Privacy Policy

Affected: Website visitors

Purpose: Optimizing the payment process on our website

Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract

details More details on this can be found further under in this data protection

declaration Storage period: Data will be stored until the cooperation with Stripe is

terminated Legal basis: Article 6 (1) (b) GDPR (contract execution), Article 6 (1) (a) GDPR (consent )


What is stripe?

We use a payment tool from the American technology company and online payment service Stripe on our website. Stripe Payments Europe (Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland) is responsible for customers within the EU. This means that if you choose Stripe as your payment method, your payment will be processed via Stripe Payments. Data required for the payment process is forwarded to Stripe and stored. In this data protection declaration we give you an overview of this data processing and storage by Stripe and explain why we use Stripe on our website.


The technology company Stripe offers payment solutions for online payments. With Stripe it is possible to accept credit and debit card payments in our webshop. Stripe handles the entire payment process. A big advantage of Stripe is that you never have to leave our website or shop during the payment process and the payment is processed very quickly.


Why do we use Stripe for our website?

Of course, we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and use our offers. We know that your time is valuable and that payment processing in particular must therefore work quickly and smoothly. In addition to our other payment providers, we have found a partner in Stripe that guarantees secure and fast payment processing.


What data does Stripe store?

If you choose Stripe as your payment method, your personal data will also be transmitted to Stripe and stored there. This is transaction data. This information includes, for example, the payment method (i.e. credit card, debit card or account number), sort code, currency, amount and date of payment. A transaction may also include your name, email address, billing or shipping address, and sometimes your transaction history. This data is required for authentication. In addition to technical data about your device (such as IP address), Stripe may also collect name, address, telephone number and your country for fraud prevention, financial reporting and in order to be able to offer its own services in full.


Stripe does not sell any of your data to independent third parties, such as marketing agencies or other companies unrelated to Stripe. However, the data may be forwarded to internal departments, a limited number of external Stripe partners or to comply with legal regulations. Stripe also uses cookies to collect data. Here is a selection of cookies that Stripe can set during the payment process:


Name: m

Value: edd716e9-d28b-46f7-8a55-e05f1779e84e040456311994364-5 Purpose

: This cookie appears when you select the payment method. It saves and recognizes whether you access our website via a PC, tablet or smartphone.

Expiry date: after 2 years


Name: __stripe_mid

Value: fc30f52c-b006-4722-af61-a7419a5b8819875de9311994364-1 Purpose

: This cookie is required to carry out a credit card transaction. To do this, the cookie stores your session ID.

Expiry date: after one year


Name: __stripe_sid

Value: 6fee719a-c67c-4ed2-b583-6a9a50895b122753fe Purpose

: This cookie also stores your ID and is used by Stripe for the payment process on our website.

Expiry date : after the session expires


How long and where is the data stored?

Personal data is generally stored for the duration of the service provision. This means that the data will be stored until we terminate the cooperation with Stripe. However, in order to fulfill legal and official obligations, Stripe can also store personal data for the duration of the service provision. Since Stripe is a global company, data may also be stored in any country where Stripe offers services. This means that data can also be stored outside of your country, for example in the USA.


How can I delete my data or prevent data storage?

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may not simply be transferred to unsafe third countries, stored there and processed unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.


You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the Stripe team at any time via https://support.stripe.com/contact/email .


You can delete, disable or manage cookies that Stripe uses for its functions in your browser. Depending on which browser you use, this works in different ways. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.


legal basis

In addition to the conventional bank/credit institutions, we also offer the payment service provider Stripe for the processing of contractual or legal relationships (Art. 6 Para. 1 lit. b DSGVO) . The successful use of the service also requires your consent (Art. 6 Para. 1 lit. a DSGVO) , insofar as the use of cookies is necessary for the use.


Stripe also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


Stripe uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Stripe undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


You can find more information about the standard contractual clauses and about the data that is processed by using Stripe in the privacy policy at https://stripe.com/at/privacy .


Visa Privacy Policy

We use Visa, a global payment provider, on our website. The service provider is the American company Visa Inc. The company Visa Europe Services Inc. (1 Sheldon Square, London W2 6TT, Great Britain) is responsible for the European area.


Visa also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


Visa uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Visa undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


More information on the standard contractual clauses at Visa can be found at https://www.visa.de/bedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-standigkeitsfragen-fur-den-ewr.html .


You can find out more about the data processed by using Visa in the privacy policy at https://www.visa.de/bedingungen/visa-privacy-center.html .


External online platforms Introduction

Affected: Visitors to the website or visitors to the external online platforms

Purpose: Presentation and optimization of our service, contact with visitors, interested parties

Processed data: Data such as telephone numbers, e-mail addresses, contact data, data on user behavior , information about your device and your IP address.

More details can be found on the respective platform used.

Duration of storage: depends on the platforms used

Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)


What are external online platforms?

In order to be able to offer our services or products outside of our website, we also use external platforms. These are mostly online marketplaces such as Amazon or eBay. In addition to our responsibility for data protection, the data protection regulations of the external platforms we use also apply. This is especially the case when our products are purchased via the platform. So if there is a payment process. Furthermore, most platforms also use your data to optimize their own marketing measures. For example, the platform can use the data collected to tailor advertisements to the interests of customers and website visitors.


Why do we use external online platforms?

In addition to our website, we also want to offer our offer on other platforms in order to bring our offer closer to more customers. External online marketplaces such as Amazon, Ebay or Digistore24 offer large sales websites that offer our products to people who may not be familiar with our website. It can also happen that built-in elements on our site lead to an external online platform. Data that is processed and stored by the online platform used is used by the company on the one hand to log the payment process and on the other hand to be able to carry out web analyses.


The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a platform, the evaluated data can be used to draw appropriate conclusions about your interests and so-called user profiles can be created. This also makes it possible for the platforms to present you with customized advertisements or products. In most cases, cookies are set in your browser for this purpose, which store data on your usage behavior.


Please note that when using the platforms or our built-in elements, your data may also be processed outside the European Union, since online platforms such as Amazon or eBay are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.


Which data are processed?

Exactly which data is stored and processed depends on the respective external platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, when you visited which pages, information about your device and your IP address . Very often most of this data is stored in cookies. If you have your own profile on an external platform and are also registered there, data can be linked to the profile. The data collected is stored on the servers of the platforms used and processed there. You can find out exactly how an external platform stores, manages and processes data in the respective data protection declaration.


Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. For example, Amazon stores data until it is no longer needed for its own purposes. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products.


Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via opt-out functions on the respective external platform. You can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.


Since cookies can be used, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective external platforms.


legal basis

If you have agreed that your data can be processed and stored by external platforms, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR) . In principle, if you have given your consent, your data will also be stored and processed on the basis of a legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and effective communication with you or other customers and business partners. If we have integrated elements of external platforms on our website, we only use them if you have given your consent.


Information on special external platforms - if available - can be found in the following sections.


shopify privacy policy

We use the online marketplace shopify. Service provider is the American company Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.


shopify also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


As the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, shopify uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, shopify undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


You can find more information about the standard contractual clauses and the data that is processed by using shopify in the privacy policy at https://www.shopify.de/legal/datenschutz or https://help.shopify.com /en/manual/your-account/privacy/GDPR/gdpr-faq#will-shopify-sign-standard-contractual-clauses .


Single Sign-On Logins Introduction

Data subjects: Website visitors

Purpose: Simplification of the authentication process 

Processed data: Depends heavily on the respective provider, mostly e-mail address and user name can be saved.

You can find more details on this for the tool used in each case.

Duration of storage: depends on the tools used

Legal bases: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter b GDPR (performance of contract), Article 6 paragraph 1 letter f GDPR (legitimate interests )


What are single sign-on logins?

On our website you have the option of registering quickly and easily for our online service using a user account from another provider (e.g. via Facebook). This authentication method is also known as "single sign-on". Of course, this registration process only works if you are registered with the other provider or have a user account and enter the relevant access data in the online form. In many cases you are already registered, the access data is automatically entered in the form and you only have to confirm the single sign-on registration with a button. In the course of this registration, your personal data can also be processed and stored. In this data protection text, we generally deal with data processing through single sign-on registrations. You can find more information in the data protection declarations of the respective providers.


Why do we use single sign-on logins?

We want to make your life on our website as easy and pleasant as possible. Therefore, we also offer single sign-on logins. This saves you valuable time because you only need one authentication. Since you only have to remember one password and it is only transmitted once, security is also increased. In many cases, you have already saved your password automatically using cookies, so the login process on our website only takes a few seconds.


What data is stored by single sign-on logins?

Although you log in to our website using this special login procedure, the actual authentication takes place with the relevant single sign-on provider. As the website operator, we receive a user ID as part of the authentication process. It states that you are registered with the relevant provider under this ID. This ID cannot be used for any other purpose. Other data may also be transmitted to us, but this depends on the single sign-on providers used. It also depends on which data you voluntarily provide during the authentication process and which data you basically release in your settings with the provider. Mostly it is data like your e-mail address and your username. Your password, which is required for registration, we do not know and is not stored with us. It is also important for you to know that data stored by us can be automatically compared with the data of the respective user account during the registration process.


Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. Customer data that is compared with your own user data will be deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products.


Right to object

You also have the right and ability to revoke your consent to the use of single sign-on logins at any time. This usually works via the provider’s opt-out functions. If available, you will also find links to the corresponding opt-out functions in our data protection texts for the individual tools.


legal basis

If it has been agreed with you and this is done as part of the fulfillment of the contract (Article 6 Paragraph 1 lit. b GDPR) and the consent (Article 6 Paragraph 1 lit. a GDPR), we can use the single sign-on procedure on their legal basis insert.


In addition to consent, we have a legitimate interest in offering you a quick and easy registration process. The legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use single sign-on registration if you have given your consent.


If you no longer want this link to the provider with the single sign-on registration, please cancel it in your user account with the respective provider. If you also want to delete data from us, you must cancel your registration.


Auth0 single sign-on privacy policy

We also use the authentication service Auth0 Single-Sign-On to register on our website. Service provider is the American company Auth0 Inc., 10800 NE 8th Street, Suite 700, Bellevue, WA 98004, USA.


Auth0 also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


Apple uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Auth0 to comply with the EU data protection level when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://germany.representation.ec.europa.eu/index_de


You can find out more about the data processed by using Auth0 in the data protection declaration at https://auth0.com/de/privacy .


Google single sign-on privacy policy

We also use the Google Single Sign-On authentication service to log in to our website. The service provider is the American company Facebook Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.


Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


To learn more about Google's Standard Contractual Clauses, see the Google Ads Data Processing Terms at https://business.safety.google/adsprocessorterms/ .


At Google, you can revoke your consent to the use of single sign-on registrations via the opt-out function at https://adssettings.google.com/authenticated . You can find out more about the data processed by using Google Single Sign-On in the privacy policy at https://policies.google.com/privacy?hl=de .


Twitter single sign-on privacy policy

We also use the authentication service Twitter Single-Sign-On to register on our website. The service provider is the American company Twitter Inc. The company Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland is responsible for the European area.


Twitter also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


Twitter uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Twitter to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://germany.representation.ec.europa.eu/index_de


On Twitter, you can revoke your consent to the use of single sign-on registrations via the opt-out function at https://twitter.com/settings/account/personalization . You can find out more about the data processed by using Twitter in the data protection declaration at https://twitter.com/de/privacy .


Miscellaneous Introduction

Data subjects: Website visitors

Purpose: Improving the user experience

Data processed: Which data is processed depends heavily on the services used. Usually it is an IP address and/or technical data. You can find more details on this under the respective tools used.

Duration of storage: depends on the tools used

Legal bases: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)


What is included under "Other"?

The "Other" category includes those services that do not fit into any of the above categories. These are usually various plugins and integrated elements that improve our website. As a rule, these functions are obtained from third parties and integrated into our website. For example, these are web search services such as Algolia Place, Giphy, Programmable Search Engine or online services for weather data such as OpenWeather.


Why do we use other third parties?

We want to offer you the best web offer in our industry with our website. A website has long been more than just a business card for a company. Rather, it's a place designed to help you find what you're looking for. In order to make our website even more interesting and helpful for you, we use various third-party services.


Which data are processed?

Whenever elements are integrated into our website, your IP address will be transmitted to the respective provider, stored and processed there. This is necessary because otherwise the content will not be sent to your browser and will not be displayed accordingly. It may also happen that service providers also use pixel tags or web beacons. These are small graphics on websites that can record a log file and also create analyzes of this file. With the information received, the providers can improve their own marketing measures. In addition to pixel tags, such information (such as which button you click or when you access which page) can also be stored in cookies. In addition to analysis data on your web behavior, technical information such as your browser type or operating system can also be stored there. Some providers can also link the data obtained to other internal services or to third-party providers. Each provider handles your data differently. We therefore recommend that you carefully read the data protection declarations of the respective services. We make every effort to only use services that deal very carefully with the issue of data protection. We therefore recommend that you carefully read the data protection declarations of the respective services. We make every effort to only use services that deal very carefully with the issue of data protection. We therefore recommend that you carefully read the data protection declarations of the respective services. We make every effort to only use services that deal very carefully with the issue of data protection.


Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products.


legal basis

If we ask for your consent and you also agree that we may use the service, this is the legal basis for the processing of your data (Article 6 (1) (a) GDPR). In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. The legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use the tools if you have given your consent.


Information on the special tools, if available, can be found in the following sections.


Calendly Privacy Policy

We use Calendly, a planning and organization tool, for our website. Service provider is the American company Calendly LCC, 271 17th St NW, Ste 1000, Atlanta, Georgia, 30363, USA.


Calendly also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


Calendly uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Calendly to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://germany.representation.ec.europa.eu/index_de


You can find out more about the data processed through the use of Calendly in the data protection declaration at https://calendly.com/privacy .


Google Maps Privacy Policy

Affected: Visitors to the website

Purpose: Optimization of our service

Processed data: Data such as search terms entered, your IP address and also the latitude and longitude coordinates.

More details can be found below in this data protection declaration.

Duration of storage: depends on the stored data

Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)


What is Google Maps?

We use Google Maps from Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.


Google Maps is an Internet map service from Google. With Google Maps, you can find the exact location of a city, attraction, lodging or business online using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.


Why do we use Google Maps on our website?

All of our efforts on this site aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we have our company headquarters. The route description always shows you the best or fastest way to us. You can get directions for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.


What data is stored by Google Maps?

In order for Google Maps to be able to fully offer its service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered will also be saved. However, this data storage happens on the Google Maps website. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.


The following cookie is set in your browser due to the integration of Google Maps:


Name: NID

Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311994364-5 Purpose

: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.

Expiry date: after 6 months


Note: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.


How long and where is the data stored?

Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de


Google distributes the data on different data carriers. As a result, the data can be called up more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will almost certainly remain protected.


Google stores some data for a fixed period of time. For other data, Google only offers the option of manually deleting it. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.


How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, information on location determination and web/app activity is stored for either 3 or 18 months – depending on your decision – and then deleted. You can also manually delete this data from the history at any time via the Google account. If you want to completely prevent your location tracking, you need to pause the “Web and app activity” section in the Google account. Click "Data and Personalization" and then click the "Activity Settings" option. Here you can switch the activities on or off.


You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.


If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.


legal basis

If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 lit.


We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Maps if you have given your consent.


Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


The Google Ads Data Processing Terms, which correspond to the standard contractual clauses, can be found at https://business.safety.google/adsprocessorterms/ .


If you want to learn more about data processing by Google, we recommend the company's own data protection declaration at https://policies.google.com/privacy?hl=de .


Google reCAPTCHA Privacy Policy

Affected: Website visitors

Purpose: Optimization of our service and protection against cyber attacks

Processed data: Data such as IP address, browser information, your operating system, limited location and usage data You

can find more details on this below Data protection.

Duration of storage: depends on the stored data

Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)


What is reCAPTCHA?

Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from Google Inc. For Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine if you really are a real human being and not a robot or other spam software. We understand spam to mean any unwanted information that is sent to us electronically, unsolicited. With the classic CAPTCHAS, you usually had to solve text or image puzzles to check them. With reCAPTCHA from Google, we don't have to bother you with such puzzles most of the time. In most cases it is sufficient if you simply check the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don't even have to check the box. You can find out exactly how this works and, above all, what data is used for this in the course of this data protection declaration.


reCAPTCHA is a free captcha service provided by Google that protects websites from spam software and abuse by non-human visitors. Most often, this service is used when filling out forms on the Internet. A captcha service is a type of automatic Turing test designed to ensure that an action on the internet is being performed by a human and not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human determines the difference between a bot and a human. In the case of captchas, the computer or a software program also takes care of this. Classic captchas work with small tasks that are easy for humans to solve, but present significant difficulties for machines. With reCAPTCHA you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here you only have to tick the text field "I'm not a robot" or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate the probability that you are a human before entering the Captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.). Here you only have to tick the text field "I'm not a robot" or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate the probability that you are a human before entering the Captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.). Here you only have to tick the text field "I'm not a robot" or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate the probability that you are a human before entering the Captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.). With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate the probability that you are a human before entering the Captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.). With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate the probability that you are a human before entering the Captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.).


Why do we use reCAPTCHA on our website?

We only want to welcome flesh and blood people to our site. Bots or spam software of all kinds can safely stay at home. That's why we're doing everything we can to protect ourselves and offer you the best possible user experience. For this reason we use Google reCAPTCHA from Google. So we can be pretty sure that we remain a "bot-free" website. By using reCAPTCHA, data is transmitted to Google to determine whether you are really a human being. reCAPTCHA therefore serves to ensure the security of our website and subsequently also your security. For example, without reCAPTCHA it could happen that a bot registers as many email addresses as possible during registration, to then "spam" forums or blogs with undesirable advertising content. With reCAPTCHA we can avoid such bot attacks.


What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users to determine whether the actions on our website really come from people. The IP address and other data that Google needs for the reCAPTCHA service can therefore be sent to Google. IP addresses are almost always shortened within the member states of the EU or other contracting states of the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) are already placed on your browser.


The following list of collected browser and user data does not claim to be complete. Rather, they are examples of data that, to our knowledge, are processed by Google.


Referrer URL (the address of the page the visitor came from)

IP address (e.g. 26.123.123.1)

Information about the operating system (the software that enables your computer to operate. Known operating systems are Windows, Mac OS X or Linux)

Cookies (small text files that store data in your browser)

Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)

Date and language settings (which language or which date you have preset on your PC is saved)

All JavaScript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)

Screen resolution (shows how many pixels the image display consists of)

It is undisputed that Google uses and analyzes this data even before you click on the "I'm not a robot" tick. With the Invisible reCAPTCHA version, you don't even have to check the box and the whole recognition process runs in the background. Google does not tell you in detail how much and what data Google stores.


The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo . All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies set by Google reCAPTCHA on the demo version:


Name: IDE

Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-311994364-8 Purpose

: This cookie is set by DoubleClick (also owned by Google) to register and report the actions of a user on the website when dealing with advertisements. In this way, the effectiveness of the advertising can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under doubleclick.net domain.

Expiry date: after one year


Name: 1P_JAR

Value: 2019-5-14-12 Purpose

: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.

Expiry date: after one month


Name: ANID

Value: U7j1v3dZa3119943640xgZFmiqWppRWKOr Purpose

: We were not able to find out much information about this cookie. In Google's privacy policy, the cookie is used in connection with "advertising cookies" such as e.g. For example, “DSID”, “FLC”, “AID”, “TAID” are mentioned. ANID is stored under domain google.com.

Expiry date: after 9 months


Name: CONSENT

Value: YES+AT.de+20150628-20-0 Purpose

: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security purposes to screen users, prevent fraudulent login information and protect user data from unauthorized attacks.

Expiry date: after 19 years


Name: NID

Value: 0WmuWqy311994364zILzqV_nmt3sDXwPeM5Q Purpose

: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID to collect the user's personal settings for advertising purposes.

Expiry date: after 6 months


Name: DV

Value: gEAABBCjJMXcI0dSAAAANbqc311994364-4 Purpose

: As soon as you have ticked the "I'm not a robot" checkbox, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymous form and is further used to make user distinctions.

Expiry date: after 10 minutes


Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies again and again.


How long and where is the data stored?

By inserting reCAPTCHA, your data will be transferred to the Google server. Where exactly this data is stored is not made clear by Google, even after repeated inquiries. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings on the European or American Google servers are stored. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plugin, the data will be merged. The deviating data protection regulations of the company Google apply.


How can I delete my data or prevent data storage?

If you do not want any data about you and your behavior to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you access our site. To delete this data again, you must contact Google Support at https://support.google.com/?hl=de&tid=311994364 .


So if you use our website, you agree that Google LLC and its representatives automatically collect, process and use data.


Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may not simply be transferred to unsafe third countries, stored there and processed unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.


legal basis

If you have consented to Google reCAPTCHA being used, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 lit.


We also have a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests) . However, we only use Google reCAPTCHA if you have given your consent.


Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.


As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de


The Google Ads Data Processing Terms, which correspond to the standard contractual clauses, can be found at https://business.safety.google/adsprocessorterms/ .


You can learn a little more about reCAPTCHA on Google's web developer page at https://developers.google.com/recaptcha/ . Google goes into the technical development of the reCAPTCHA in more detail here, but you won't find precise information about data storage and data protection-related topics there either. A good overview of the basic use of data at Google can be found in the in-house data protection declaration at https://www.google.com/intl/de/policies/privacy/ .


Reddit Privacy Policy

We use the social news aggregator Reddit for our website. Service provider is the American company Reddit Inc., 548 Market St. #16093, San Francisco, California 94104, USA.


Reddit also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA.


This can be associated with various risks for the legality and security of data processing. Reddit uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Reddit to comply with the EU data protection level when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission.


You can find the decision and the clauses here: https://germany.representation.ec.europa.eu/index_de .


To learn more about the data processed through the use of Reddit, see the Privacy Policy at https://www.redditinc.com/policies/privacy-policy .


All texts are copyrighted by Zentachain GmbH.

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